Is your Marketing performing?
We've used 30 years experience in Blue Chip Marketing combined with advice from Family Business United to develop a bespoke questionnaire to help you understand how to make your marketing perform.
Take the Marketing Healthcheck now.
- It takes just 5 minutes
- It’s completely free
- You'll receive customised results instantly
- You can book a FREE consultation and we'll explain the results
You’ll be scored against 8 key areas to determine your Marketing Health score:
Family Business
Do you use your family heritage as a competitive advantage? Is this well communicated? Are you able to remain commercially objective? Make sure you have the balance right.
Your Business & Marketing
Understand your business’s ability to align goals with your marketing strategy to avoid waste and generate sustained growth.
Branding & Messaging
Does your brand represent your business, your goals and ambitions, and personality? Is your messaging consistent and does it engage your customers and employees?
People & Marketing
Is your marketing resource aligned with your strategy? Do you have strength in the areas you need? Does your team understand their objectives and role? Is communication effective?
The Customer Journey
Are you customer focused? Are your interactions and touchpoints effective and co-ordinated? Do you continually optimise based on feedback and insights?
Marketing & Selling
How effective is your lead generation, qualification and marketing-sales alignment? Do you successfully nurture potential customers from interest to purchase? Are your channels effective?
Performance & Management
Is your marketing working for you? Do you have measurable goals? Are they aligned to your ambitions Is there clear accountability. Are you within sector, data, and privacy laws.
Technology and Tools
For SME's Tech can dramatically increase your accuracy and efficiency. Do you use the latest Technology to make your marketing more effective? Is it integrated and automated?